With data collection and tag management, terms like “data layer” and “event-driven” are often thrown about. Everyone in the industry is familiar with these terms, and the majority of the industry understands what they mean. For those who don’t, let’s quickly define them: A data layer is a JavaScript object…

Anyone who manages a robust tag management (TMS) implementation understands the importance of keeping tabs on all of the moving parts. With Tealium iQ (TiQ), the moving parts consist of data layer variables, tags, load rules, and extensions. Each asset is critical to a clean, functional TMS implementation, and failure…

Tealium iQ’s (TiQ) load rules offer simple-yet-robust conditional logic in a no-code user interface. They make it easy to combine ANDs and ORs across any combination of conditions you can imagine. Want to build a load rule based on the combination of hostname AND pathname? Easy. How about a specific…

Out of the box, many tag management systems (TMS) support common event listeners. You specify a DOM element — or group of DOM elements — with a CSS selector, tell the TMS to listen for an event (click, mousedown, submit…) related to the DOM element(s), then track the event. Perhaps…

As much as I want to get away from cookies — I mean, totally abandon them — I can’t. At least, I haven’t found a way quite yet. With all of the recent and ongoing changes in browser security and privacy, I’m sure this move will be forced upon me…

Last week I wrote about a Twitter thread discussing technical skills that are important for non-technical analysts to have. As a technical analyst myself, I appreciated the bulk of the replies. …

I recently came across a thread on Twitter where the original poster asked a simple question: “What are some reasons non-technical analysts need to understand implementation?” — Jim Gordon Many of the answers to this question were straightforward, and what I would consider common sense: … if they know how…

After years of working with different tag management systems (TMS), I’m now spending more time with Tealium IQ (TiQ). As I get more involved, I’m finding things that I wish the tool did for me, but either doesn’t, or does, but not how I would do them. When I run…

Most people involved with web development are familiar with console.log(). It’s a tried and true mechanism for testing and validating code, troubleshooting, and generally sending feedback to the browser as code executes. What you may not know, however, is that there’s so much more to “console” than just .log(). Here…