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Brian Johnson
Brian Johnson

13 Followers

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May 18

What is a Data Layer?

Over in my Tealium iQ and the Adobe Client Data Layer article, I loosely defined the term “data layer” as follows: A data layer is a JavaScript object with a collection of key:value pairs. The object is referenced when building analytics and martech beacons/requests, reducing the need to scrape page…

Analytics

4 min read

What is a Data Layer?
What is a Data Layer?
Analytics

4 min read


May 5

Tealium iQ and the Adobe Client Data Layer

With data collection and tag management, terms like “data layer” and “event-driven” are often thrown about. Everyone in the industry is familiar with these terms, and the majority of the industry understands what they mean. For those who don’t, let’s quickly define them: A data layer is a JavaScript object…

Tag Management

3 min read

Tealium iQ and the Adobe Client Data Layer
Tealium iQ and the Adobe Client Data Layer
Tag Management

3 min read


Nov 19, 2022

Tealium iQ — Inventory Script

Anyone who manages a robust tag management (TMS) implementation understands the importance of keeping tabs on all of the moving parts. With Tealium iQ (TiQ), the moving parts consist of data layer variables, tags, load rules, and extensions. Each asset is critical to a clean, functional TMS implementation, and failure…

Tag Management

3 min read

Tealium iQ — Inventory Script
Tealium iQ — Inventory Script
Tag Management

3 min read


Dec 8, 2021

Tealium iQ — Load Rules and Extensions

Tealium iQ’s (TiQ) load rules offer simple-yet-robust conditional logic in a no-code user interface. They make it easy to combine ANDs and ORs across any combination of conditions you can imagine. Want to build a load rule based on the combination of hostname AND pathname? Easy. How about a specific…

Tealium

4 min read

Tealium iQ — Load Rules and Extensions
Tealium iQ — Load Rules and Extensions
Tealium

4 min read


Mar 21, 2021

Tealium IQ — Event Listeners and Link Tracking

Out of the box, many tag management systems (TMS) support common event listeners. You specify a DOM element — or group of DOM elements — with a CSS selector, tell the TMS to listen for an event (click, mousedown, submit…) related to the DOM element(s), then track the event. Perhaps…

Analytics

2 min read

Tealium IQ — Event Listeners and Link Tracking
Tealium IQ — Event Listeners and Link Tracking
Analytics

2 min read


Feb 25, 2021

Tealium Tools — Simple Cookie Setter

As much as I want to get away from cookies — I mean, totally abandon them — I can’t. At least, I haven’t found a way quite yet. With all of the recent and ongoing changes in browser security and privacy, I’m sure this move will be forced upon me…

Tealium

3 min read

Tealium Tools — Simple Cookie Setter
Tealium Tools — Simple Cookie Setter
Tealium

3 min read


Feb 9, 2021

You’re an Analytics Developer. You’re not an Analyst, but You Should Be.

Last week I wrote about a Twitter thread discussing technical skills that are important for non-technical analysts to have. As a technical analyst myself, I appreciated the bulk of the replies. …

Analytics

2 min read

You’re an Analytics Developer. You’re not an Analyst, but You Should Be.
You’re an Analytics Developer. You’re not an Analyst, but You Should Be.
Analytics

2 min read


Feb 7, 2021

You’re a Digital Analyst. You’re Not Technical, but You Should Be.

I recently came across a thread on Twitter where the original poster asked a simple question: “What are some reasons non-technical analysts need to understand implementation?” — Jim Gordon Many of the answers to this question were straightforward, and what I would consider common sense: … if they know how…

Analytics

2 min read

You’re a Digital Analyst. You’re Not Technical, but You Should Be.
You’re a Digital Analyst. You’re Not Technical, but You Should Be.
Analytics

2 min read


Jan 28, 2021

Custom Tealium IQ Tools

After years of working with different tag management systems (TMS), I’m now spending more time with Tealium IQ (TiQ). As I get more involved, I’m finding things that I wish the tool did for me, but either doesn’t, or does, but not how I would do them. When I run…

Analytics

3 min read

Custom Tealium IQ Tools
Custom Tealium IQ Tools
Analytics

3 min read


Jan 21, 2021

There’s More to “console” Than Just .log()

Most people involved with web development are familiar with console.log(). It’s a tried and true mechanism for testing and validating code, troubleshooting, and generally sending feedback to the browser as code executes. What you may not know, however, is that there’s so much more to “console” than just .log(). Here…

Web Development

4 min read

There’s More to “console” Than Just .log()
There’s More to “console” Than Just .log()
Web Development

4 min read

Brian Johnson

Brian Johnson

13 Followers

Sharing what little I know with the world.

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