Brian JohnsonIt’s Not Your Developer’s FaultAs an analytics developer with over a decade in the industry, I’ve had my share of conversations that begin with some version of the…Feb 23Feb 23
Brian JohnsonWhat is a Data Layer?Over in my Tealium iQ and the Adobe Client Data Layer article, I loosely defined the term “data layer” as follows:May 18, 2023May 18, 2023
Brian JohnsonTealium iQ and the Adobe Client Data LayerWith data collection and tag management, terms like “data layer” and “event-driven” are often thrown about. Everyone in the industry is…May 5, 20233May 5, 20233
Brian JohnsonTealium iQ — Inventory ScriptAnyone who manages a robust tag management (TMS) implementation understands the importance of keeping tabs on all of the moving parts…Nov 19, 2022Nov 19, 2022
Brian JohnsonTealium iQ — Load Rules and ExtensionsTealium iQ’s (TiQ) load rules offer simple-yet-robust conditional logic in a no-code user interface. They make it easy to combine ANDs and…Dec 8, 2021Dec 8, 2021
Brian JohnsonTealium IQ — Event Listeners and Link TrackingOut of the box, many tag management systems (TMS) support common event listeners. You specify a DOM element — or group of DOM elements —…Mar 21, 2021Mar 21, 2021
Brian JohnsonTealium Tools — Simple Cookie SetterAs much as I want to get away from cookies — I mean, totally abandon them — I can’t. At least, I haven’t found a way quite yet. With all…Feb 25, 2021Feb 25, 2021
Brian JohnsonYou’re an Analytics Developer. You’re not an Analyst, but You Should Be.Last week I wrote about a Twitter thread discussing technical skills that are important for non-technical analysts to have. As a technical…Feb 9, 2021Feb 9, 2021
Brian JohnsonYou’re a Digital Analyst. You’re Not Technical, but You Should Be.I recently came across a thread on Twitter where the original poster asked a simple question:Feb 7, 2021Feb 7, 2021
Brian JohnsonCustom Tealium IQ ToolsAfter years of working with different tag management systems (TMS), I’m now spending more time with Tealium IQ (TiQ). As I get more…Jan 28, 2021Jan 28, 2021
